“Lou Dobbs Tonight” and “Varney & Co.” Maintain Dominance as Number One and Number Two Business Programs on Cable
CNBC Records Second Lowest-Rated Year in Total Day Key Demo In Past 25 Years
FBN Continues Reign as Most Affluent Network in Cable News
NEW YORK–(BUSINESS WIRE)–FOX Business Network (FBN) finished 2019 delivering the top two programs on business television for the third straight year, according to early Nielsen Media Research. As the political economy dominated headlines, FBN scored its third highest rated year ever across Business Day in total viewers. In addition, FBN delivered eight of the 15 top rated programs of the year in all of business television.
Marking four consecutive years as the leader in business news, Lou Dobbs Tonight (7-8 PM/ET) scored the year’s number one rated program in total viewers (332,000). Along with Dobbs, FBN’s Varney & Co. (9A-12 PM/ET), Trish Regan Primetime (8-9 PM/ET), The Claman Countdown (3-4 PM/ET), The Evening Edit with Elizabeth MacDonald (6-7 PM/ET), After the Bell (4-5 PM/ET), CAVUTO: Coast to Coast (12-2 PM/ET), and Making Money with Charles Payne (2-3 PM/ET) all placed among the top 15 most-watched business programs for the year.
Continuing as the number one Business Day program on television, Varney & Co. toppled CNBC’s Squawk on the Street/Squawk Alley in total viewers across three hours for the third consecutive year with 226,000 total viewers and 20,000 in the demo. Hosted by business news veteran Stuart Varney, the three-hour market open all program saw a 13 percent advantage over the CNBC competition.
Across primetime, FBN delivered milestone growth with Trish Regan Primetime and Kennedy earning the network’s highest rated 8PM/ET and 9PM/ET hours in total viewership, respectively. Regan’s program saw a 14 percent audience increase while Kennedy posted a total viewership growth of 3 percent.
Rounding out the year, FBN delivered four of the top five programs among affluent viewers ages 25-54. According to Nielsen data, Making Money with Charles Payne, CAVUTO: Coast to Coast, Mornings with Maria Bartiromo (6-9 AM/ET) and The Claman Countdown were among the top five programs with the younger, high-income audience. In turn, FBN furthered its title as the most affluent cable news network, and second most affluent channel in all of cable after The Golf Channel.
In comparison, CNBC, the 30 year-old legacy business network, recorded its second lowest-rated year since 1995 in the key news demo in Total Day, while FBN saw its third highest rated year ever in total viewers in Business Day. In Business Day viewership, FBN drew in 174,000 total viewers and 17,000 in the key demo. In Total Day and Market Hours, FBN scored 127,000 and 179,000 total viewers, respectively.
2019 Business News Ranker:
Lou Dobbs Tonight (332,000), Varney & Co. (226,000), Squawk on the Street (204,000), Fast Money Halftime Report (202,000), Squawk Alley (191,000), The Exchange (189,000), Power Lunch (187,000), Closing Bell (186,000), Trish Regan Primetime (165,000), The Claman Countdown (156,000), The Evening Edit (156,000), After the Bell (155,000), CAVUTO: Coast to Coast (150,000), Fast Money (148,000), Making Money with Charles Payne (136,000).
Nielsen Business News Ratings for 2019:
Business Day (9:30AM-5PM/ET)
FBN: 174,000 P2+, 17,000 A25-54
CNBC: 191,000 P2+, 35,000 A25-54
Total Day (6AM-6AM/ET)
FBN: 127,000 P2+, 13,000 A25-54
CNBC: 145,000 P2+, 39,000 A25-54
Market Hours (9AM-4PM/ET)
FBN: 179,000 P2+, 17,000 A25-54
CNBC: 193,000 P2+, 35,000 A25-54
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is one of the leading business networks on television, having topped CNBC in Business Day viewers for the second consecutive year in 2018. The network is available in more than 80 million homes in all markets across the United States. Owned by FOX Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
FOX Business Media Contact:
Emily Burnham: 212-301-3294