Powered by YouCam Technology, Sally Beauty expands ColorView™ AI hair color try-on to include 500 store locations and mobile app.
NEW YORK–(BUSINESS WIRE)–#AI—Perfect Corp., the beauty tech solutions provider behind the world’s leading virtual beauty app, YouCam Makeup, is partnering with international specialty beauty retailer, Sally Beauty Holdings, Inc., to power its custom ColorView™ virtual hair color try-on experience which has launched in stores and on the Sally Beauty app. Sally Beauty’s trademarked ColorView™ kiosk is powered by Perfect Corp.’s advanced artificial intelligence (AI) and augmented reality (AR) technology, allowing consumers to experiment with hair color and makeup via hyper-realistic virtual try-ons before they purchase.
The personalized ColorView™ AI experience plays to a consumer-centric strategy by matching customers with suggested product categories and shades based on their individual preferences and goals in order to help beauty shoppers make more confident purchase decisions. The advanced technology aggregates hair color and makeup product recommendations across a variety of Sally Beauty brand offerings, including Ion®, Arctic Fox™, Wella®, Ardell®, and COL-LAB. By integrating the interactive AI try-on experience via the Sally Beauty mobile app, the brand is able to reach even more beauty lovers directly through their phones.
“This unique in-store integration is changing the way beauty lovers shop for hair color by creating a personalized tool for customers to feel confident in their purchase decision through true-to-life, try-before-you-buy beauty AI technology,” shared Perfect Corp. founder and CEO, Alice Chang. “It’s exciting to see Sally Beauty expanding our virtual try-on experience in stores and via mobile app, further proving the impact of AI beauty try-on in driving experimentation, product trial, and product purchase.”
Experience the ColorView™ virtual try-on experience in retail stores across the country and on the Sally Beauty mobile app.
About Perfect Corp.
With over 800 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately $3.9 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,061 stores, including 159 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot Shot Tools®. Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.
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